Episode 16

What's Next with Sonia Carreno

We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers.

Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization.

The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode.

To read more about the IAB's Rearc project visit: www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing

ABOUT SONIA CARRENO

Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing.

Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape.

Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.

In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.

About the Podcast

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The What's Next Podcast
Big Ideas in 20 minutes on What's Next in your world

About your host

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Karim Kanji

Are you constantly thinking and preparing for What's Next? Our podcast seeks to gain a diverse perspective on What's Next for the working world, the real world, the virtual world, our careers, our planet, our businesses, our happiness, and much more! But don't worry, our big ideas are in 20-minute bite-sized chunks!

I'm your host Karim Kanji, and I am excited to share talks with business leaders, professors, specialists, authors, thinkers, basically the people who know their stuff on What's Next in their space. If you're as curious as I am about what's next, join me and invest 20 minutes of your day exploring big ideas and innovative thoughts.

The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.